Stacked Incentives: Co-Funding Water Customer Incentive Programs

Water utilities throughout the United States offer customer incentives to motivate action and foster engagement. Incentive programs can take many forms, such as rebates for high-efficiency fixtures and appliances, technical assistance for installing cisterns and rain gardens, and educational programs about water reuse. In addition to providing water-related benefits, many of these programs generate additional co-benefits, including reductions in energy use for heating or treating water and wastewater, increased carbon sequestration in landscapes, enhancements to local biodiversity, and more. These co-benefits present water utilities with an opportunity to build collaborative partnerships and co-funding for customer incentive programs through “stacked incentives.”